RIMOWA : immersion avec LeBron James
The prestigious suitcase brand of the LVMH group is making its mark with three short films, an opportunity to follow the lives of three celebrities for whom travel rhymes with lifestyle.
as part of the global “Never Still” campaign, Rimowa unveiled an iconic film about LeBron James.
The NBA star talks about his emotions, the fears that catch up with him during his travels, truly opening up to the spectators. An intimate video of the American basketball player, in which he looks back on the trips that forged his personality and allowed him to build his status as an international star.
LeBron James is of course moving with his Rimowa luggage, leader in luxury luggage. And returns to one of the player’s greatest prides, I PROMISE SCHOOL: the construction of a public school for underprivileged children in his hometown, Akron, Ohio. All done by Philippe Tempelman.
The other two short films celebrate Dior Hommes Artistic Director, Kim Jones, and renowned Chinese pianist, Yuja Wang.
