The NBA legend is seen on NY billboards, sporting the new, colourful Louis Vuitton accessories
The second star featured in Pharrell Williams‘ debut Louis Vuitton campaign is LeBron James, who, following up on Rihanna, is continuing the theme of super-star status to the luxury fashion house’s newest era.
LeBron was first seen starring in the campaign across numerous billboards in New York, where the basketball legend stood, posing with the new, all-leather speedy bag in red hoisted over his shoulder, just like Rihanna did in June.
Assuming this could be a subtle reminder that Pharrell’s pre-fall show for Louis Vuitton is taking place on November 30, maybe we ought to pay attention to who shows up to watch. Earlier this year, LeBron was present and seen hanging out with Pharrell during the SS24 show, in Paris, on June 20. Other A-listers in attendance of the show included the likes of Beyoncé, JAY-Z, Zendaya, A$AP Rocky and Lewis Hamilton.
